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Website Traffic: Build It and
They May Come Back
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by: Wendy Maynard
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Copyright
2005 Kinesis, Inc.
Keep the Content Coming!
Your website is finally built. It’s professionally designed, has
compelling content, and it has vast amounts of helpful information
about your products or services. But, and this is an important but…is
your website working for you?
Your offline tools and advertisements may get your customers and
prospects to go to your website home page once. But you want them to
return many times. Here are some things to improve your website’s sales
power:
1. Update Your Portfolio: If you have a portfolio of your work
(photographers, architects, landscapers, designers, writers, etc.),
keep your "latest and greatest" work current. Send an enthusiastic
e-mail to your customers to let them know it’s been updated.
2. Write Articles: You are an expert in your field. Customers are
hungry for the information only you can provide. Give them helpful
advice and tips. On your homepage, let website visitors know about this
section.
3. Add a Discussion Forum: Your website designer can help you add a
discussion forum. This allows visitors to communicate with each other,
and your staff can provide helpful answers.
4. Create a "Links" Page: Customers like being able to find out more
information regarding their purchasing decisions. With a links page,
you can map the way for them to visit other related websites.
5. Publish an Ezine: Publishing an ezine will help position your
business as an expert in your field. In addition, you will be providing
tips to your customers that will help them. It sets you apart from your
competitors and instills confidence and trust in your readers, making
it easier for them to do business with you. Archive your articles on
your website on an ongoing basis to refresh your content for business.
6. Ask Your Site Visitors: Is there something in your business you are
considering? Do you want some feedback on a service? Why not ask for
your customers’ opinion? You can post an online opinion poll and down
the road, post customers’ responses.
7. Start a Blog: If you are committed to posting regularly, a blog can
be a great way to build relationships with your customers and leads.
You can give them advice about services or products, you can offer them
helpful advices, and you can give business updates. Best of all, a blog
is easy to set up and update!
ACTION ITEM: This week, look at your website. Would a visitor want to
come back? If not, write down several things you can add to your site
that will entice people to return. Take the necessary steps to get it
in place. Then, update your site!
About the author:
Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A
Marketing Blog at http://www.wendy.kinesisinc.com
Signup for Kinesis Quickies at http://www.news.kinesisinc.com: This
twice-a-month ezine features free marketing tips and secrets for
business owners and entrepreneurs.
Circulated by Article Emporium
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