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How to Drive a Stampede of
Laser Targeted Traffic Using Postcards
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by: Rob Taylor
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Copyright
2004 Rob Taylor
How would you like to make $4 for EVERY visitor who hits your site? How
about $8? Would you be interested?
This kind of money sounds insane doesn’t it, especially when you
consider that most websites are lucky if they can make a $1 out of a
visitor. And the chances are that you would label me a liar and a scam
artist for even making such an outrageous claim.
Well those figures come from my own marketing. You can see the proof by
visiting http://www.megastep.com/art-postcards.htm
“How did I do it?” you ask.
The answer is very simple. I used good old fashioned direct mail, and
more specifically I sent out postcards to lists of buyers, people who
have previously bought a product similar to what I was offering. Direct
mail golden rule #1… Never, ever rent names of enquirers. That’s
suicide, because they are unqualified and generally tyre-kickers.
So as the cost of pay per click marketing goes up, and joint ventures
become harder and harder to get, and the free traffic generating
methods start dying, and all those gateway page generation software
tools keep getting your site banned from the search engines. With
banner impressions sending you trickle traffic, and more and more
emails never arrive because of the spam filters, it’s time to look at
direct mail.
And yes of course it’s going to cost you money to send a mail shot. But
if you’ve tweaked and tested your website to convert the maximum amount
of visitors, if you have setup up your automated backend sales process.
Believe me, direct mail is one of the best ways of driving laser
targeted visitors to your site, people who already have a proven track
record of BUYING products similar to what you offer. Yes I’ve repeated
myself, but I want you to “get” that little piece of advice.
So as your email open rates dwindle to dust, and you find it harder and
harder to generate quality website traffic. Remember the lowly
postcard, because it’s what the big guys are using to make obscene
amounts of cash from their websites.
About the author:
Rob Taylor has been writing & publishing information products
online since 1996. He is the publisher of Ted Nicholas & Stuart
Goldsmith’s classic direct mail home study course The Golden Mailbox.
Details at http://www.megastep.com/gm
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