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Get More Website Traffic
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by: Andrew Daigle
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Copyright
2005 East Tech LLC
If you’re an online marketer and own a website, you know the key to
making sales is getting more traffic to your website. You also know all
web site traffic is not created equal. You not only need lots of web
traffic, you need lots of targeted traffic. That’s the key and once you
have it, your sales will increase exponentially.
The best way to get targeted website traffic is to use Pay-per-Click
(PPC) services such as Google AdWords, or Yahoo or a host of other pay
services. You also need to know what you’re doing or you could find
yourself spending lots of money, getting poor results and losing money
very quickly. Also, when you’re first starting out, you have a limited
budget, and starting with PPC campaigns may not even be an option for
you at this point in time.
That’s where free traffic exchanges come in. Free traffic exchanges can
be a great way to get traffic to your website. You should also know
there’s really no such thing as free because you must spend your time
surfing through other websites to earn credits. Free traffic exchanges
are a great way to get lots of visitors to your site however, so
spending an hour a day surfing, is not a lot to ask if you’re making
sales from your efforts. And isn’t this why your in this business to
begin with?
Free traffic exchanges are a great marketing tool for a many reasons.
The best reason is that you get lots of people looking, and hopefully
clicking on your website or promotional pages. But there are hidden
benefits to free traffic exchanges you may not have even considered.
Search engines love free traffic exchanges because of all the incoming
and outgoing links they generate. Plus the rapidly changing content is
another reason the search engines love traffic exchanges. Exchanges
that have more content also generate a higher page rank, and therefore
more traffic, and increased memberships. The key is to find exchanges
that are very active and have lots of members. The more members they
have, the more potential customers you get looking at your offer and
your chances for sales conversions are that much better. But bigger
isn’t always better.
Some free traffic exchanges may do very well for one marketer, and be a
complete waste of time for another. If everyone were promoting the same
website or affiliate program in the same traffic exchange for example,
then chances are you would not make many sales. Even if you were
promoting the best product or service on the internet, if everyone
promoted the same thing, your chances of someone purchasing through
your website or links, are slim to none. Also, when people see the same
ad over and over again, they get desensitized to it. Don't fall into
this trap. It's one thing to try and sell a very popular
product/service/ebook etc, but it's another thing when a million other
people are trying to do it too. Competition is a good thing, because it
validates your market, but too much competition is tough and it's time
to move on to something else.
We all know clicking on ads in a free traffic exchange can be very
boring, monotonous and can take a lot of time. That's why you need to
make the best of your opportunity or you will just be wasting a lot of
your time and effort on something that just isn't working. If you have
your own niche website, then you already differentiated yourself from
the pack. If you are an affiliate marketer, then you need to find
products/services that everyone else isn't promoting, especially within
that particular traffic exchange.
One way to use free traffic exchanges to your advantage is to join a
few at first, and see if your sales pick up. If your sales aren’t doing
well, then test out a few more. When you do find a few traffic
exchanges that appear to be generating sales for you, then narrow those
down until you find the one, or two that are working. Now concentrate
your efforts on those because they’re the ones you want. At least for
now anyway. Things may change, so keep an eye on your campaigns and if
sales seem to be falling off, then it might be time to change your
offer or find another traffic exchange that could pick your profits up
again.
As I mentioned, your individual promotion is everything. If you're
trying to promote something everyone else is, I don't care what traffic
exchange service you're using, your sales conversions are going to be
very low, or nothing at all. You cannot always blame the exchange.
Sometimes you have to look at yourself and think if you're doing all
you can to make sales.
If you're going to use multiple free traffic exchanges, and I recommend
that you do, you should get yourself a multi-tab web browser. Many of
these browsers are free and run on PCs and MACs. The tabs feature
allows you to have one web browser open with multiple tabs each going
to a separate website. You could easily put 5 or 6 of your free
exchange sites in these tabs, and earn credits for all of them at the
same time. So instead of surfing for 1/2 an hour or an hour earning 200
hits for one exchange, you could earn 200 hits for 5 exchanges in the
same amount of time. This is a huge time saver and multiplies your
earned hits by 5X or 6X.
Getting free traffic to your website can be a lot of work. If you don’t
have the money to spend on full blown PPC (pay-per-click) campaigns
like Google AdWords or Yahoo, free traffic exchanges are a great way to
get the traffic you need, for Free!
About the author:
Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic
Exchange http://www.trumptraffic.com, DXInOne Free
Training Site and Forum http://www.dxout.comand Google AdWords Training
http://www.adwording.com
Circulated by Article Emporium
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