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All Hits Are Not Created Equal
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by: Jim Edwards
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After all
the debate over website design, shopping carts and credit card
processors,
every website owner eventually comes to the startling realization that
they need one
more thing to survive - website traffic!
Without website traffic it's the same as building an expensive
billboard and, instead
of placing it alongside a busy highway, you hide it in your basement
where nobody can
see it.
Upon realizing they need traffic, most website owners run out and start
blowing chunks
of money and time trying to get "hits" to their sites, but they fail to
realize that
all "hits" are not created equal.
In their quest to get eyeballs to their websites, most online operators
don't realize
there's a big difference between driving "general" traffic to your
website and driving
"targeted" traffic.
Just getting any traffic is the same technique TV advertisers use. They
flash ads on
the screen in front of people who can't afford or don't need the
advertised product.
Since general advertising can't hit specific targets, they hit everyone
and hope that
someone in their target audience is actually watching at that moment.
Spam, banner
ads, "safe-lists" and similar traffic techniques fall into this
"general" category.
"Targeted" traffic is made up of people who are genuinely interested in
what you have
to say or sell online. These people either share the same interests or
have an
immediate need or problem they are trying to solve.
"Targeted" traffic is best because the people hitting your website have
a much higher
likelihood of actually making a purchase.
Targeted traffic comes from people following recommended links on other
sites, typing
in relevant keywords into the search engines, or even reading articles
you've written
on a particular subject and then clicking over to your site for more
information.
If you don't already know where to find the best sources of targeted
traffic for your
website, you will need to experiment with lots of different sources to
find the ones
that bring visitors who give you the most "bang for your buck."
The fastest way to determine which avenues provide the most targeted
traffic is by
using an "ad tracker". An "ad tracker" is a simple program, residing on
your web
server, that tracks how many visitors your site gets from a particular
source and how
many of them purchased.
Though it sounds simple, most businesses don't do this! Most businesses
can't tell you
their visitor to buyer conversion percentage and, therefore, don't know
exactly how
much they can invest in traffic generation and remain profitable.
Whether you pay for your website traffic with cash (pay-per-click
search engines,
ezine ads), or you pay for it with the sweat of your brow (article
distribution, free
search engines), you must identify your best and most profitable
sources of targeted
traffic that convert into buyers, subscribers, or leads.
Failure to identify and track where your buyers come from and then
calculate how much
they really cost you ultimately translates into failure for your online
business.
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an
amazing new ebook that will teach you how to use free articles to
quickly drive thousands of targeted visitors to your website or
affiliate links...
Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into
Traffic" reveals the secrets for driving Thousands of NEW visitors to
your website or affiliate links... without spending a dime on
advertising! Click Here> http://www.turnwordsintotraffic.com
Circulated by Article Emporium
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